"It is remarkable what kind of cooperation comes about here. On the one hand the UCI, which enables us to report on our work to a large public. On the other hand, the artist, who has realised this unusual form of presentation with extraordinary creativity. Everything really fits together," emphasises Mathias Anderson, Managing Director of arche noVa.
Why does humanitarian aid come to the cinema as a work of art? For the UCI in the Elbepark, a very pragmatic decision.
"In the beginning, there was a large bare wall space in the foyer of our cinema," says UCI theatre manager, Ralf Steinig. "After some consideration, we came up with the idea of dedicating this space to a good cause. So it was obvious to approach the Dresden aid organisation arche noVa, which we know."
For arche noVa, a donation-funded, non-profit organisation from Dresden, this is a special recognition. However, the focus of the humanitarian initiative is on disaster relief and international development cooperation, less on artistic know-how. "That was the reason why we publicly searched for an artist who could implement our activities in such an unusual format as the cinema wall in a way that would appeal to the public and also work pro bono," explains Torsten Wieland, Corporate Cooperation Officer at arche noVa.
"We are very pleased to have been able to attract Oliver Friebel, who will translate our work into a great graffito with commitment and skill."
